Bio - Linnea Gandhi

Welcome! Thanks for checking out my background.

BehavioralSight is my first venture, exploring and building bridges between the worlds of behavioral science and business.  The team is just me for now, but I enjoy closely partnering with my client teams as well as bringing on academics, designers, data scientists, and other practitioners in the field when project work allows. My work and writing focus on rigorous, practical approaches to improve decision-making, relationships, and measurement in organizations.

Prior, I was a Managing Director of TGG Group—where I collaborated with leading psychologists to develop behaviorally-informed tools and experiments for various clients in financial services, human resources, and healthcare—and was a consultant for the Boston Consulting Group.

I feel incredibly lucky to bring the ideas and tools I use everyday with clients to future generations of business leaders, as an Adjunct Assistant Professor of Behavioral Science at the University of Chicago Booth School of Business. My pedagogical goal is to help students understand and design for the nature, causes, and implications of human decision making patterns. I taught "Managerial Decision Making" in Spring 2017 and am co-teaching the experiment-driven lab course "Choice Architecture in Practice" with Professor Richard Thaler in Fall 2017-Spring 2018.

I enjoy writing and speaking about topics such as noise in decision-making, nudging strategies, and experimentation in organizations, and have published a couple serious works in Harvard Business Review as well as more entertaining pieces on the blog for Misbehaving: The Making of Behavioral Economics.

I earned a AB in Social Studies (Psych and Phil) from Harvard University, and an MBA  from Chicago Booth with concentrations in managerial and organizational behavior and statistics. But perhaps the most formative of my training has been pushing the limits of my comfort zone at various improvisational theater schools, including The Second City, The IO, and The Annoyance in Chicago.

You can reach me at:

You can reach me at: