About Us

We’re an optimistic team of psychologists and designers, researchers and developers, all devoted to the business of better.

Values We Embrace

Start with Empathy

Design everything with humans in mind. Don't forget to be kind to yourself, too. Even Ryan Gosling has bad hair days.

Enjoy Humility

Ego threats are opportunities in disguise. Acknowledging uncertainty frees you. We’re never going to be perfect, but we can try to be a little less wrong.

Indulge Curiosity

Follow what fascinates you in your work. Open lots of search tabs. Pile up books. Geek out.

Bet Big on Yourself

Find your secret sauce, your superpower. In the words of Ron Swanson, "never half a** two things, whole a** one." You are awesome.

Take the Note

Seek out feedback from the world. Listen to all of it and apply some, wisely. Be flexible. Pay it forward.

Relax Your Crack

Find the fun, the funny, the funky.

Meet the Team

Founder & Academic Partner
Linnea Gandhi
Founder & Academic Partner
Principal, Behavioral Science
Meghann Johnson
Principal, Behavioral Science
Head of Products
Yumi Perkins
Head of Products
Researcher & Consultant, Behavioral Science
Nicole Grabel
Researcher & Consultant, Behavioral Science

Affiliates

Affiliate
Rachelle Martino
Affiliate
Affiliate
Niraj Swami
Affiliate

Advisors

Advisor
Caroline Webb
Advisor
Advisor
Greg Bunch
Advisor

Partner Organizations

When is 1 + 1 > 2? When we join forces with our talented partner organizations! In creative mashups of our expertise, we build our own better and evolve how we build value for our clients.

Start working with us right now