We’re an optimistic team of psychologists and designers, researchers and developers, all devoted to the business of better.
Values We Embrace
Start with Empathy
Design everything with humans in mind. Don't forget to be kind to yourself, too. Even Ryan Gosling has bad hair days.
Ego threats are opportunities in disguise. Acknowledging uncertainty frees you. We’re never going to be perfect, but we can try to be a little less wrong.
Follow what fascinates you in your work. Open lots of search tabs. Pile up books. Geek out.
Bet Big on Yourself
Find your secret sauce, your superpower. In the words of Ron Swanson, "never half a** two things, whole a** one." You are awesome.
Take the Note
Seek out feedback from the world. Listen to all of it and apply some, wisely. Be flexible. Pay it forward.
Relax Your Crack
Find the fun, the funny, the funky.
Meet the Team
Founder & Academic Partner
Principal, Behavioral Science
Head of Products
Researcher & Consultant, Behavioral Science