About Us
We’re an optimistic team of psychologists and designers, researchers and developers, all devoted to the business of better.
Values We Embrace
Start with Empathy
Design everything with humans in mind. Don't forget to be kind to yourself, too. Even Ryan Gosling has bad hair days.
Enjoy Humility
Ego threats are opportunities in disguise. Acknowledging uncertainty frees you. We’re never going to be perfect, but we can try to be a little less wrong.
Indulge Curiosity
Follow what fascinates you in your work. Open lots of search tabs. Pile up books. Geek out.
Bet Big on Yourself
Find your secret sauce, your superpower. In the words of Ron Swanson, "never half a** two things, whole a** one." You are awesome.
Take the Note
Seek out feedback from the world. Listen to all of it and apply some, wisely. Be flexible. Pay it forward.
Relax Your Crack
Find the fun, the funny, the funky.
Meet the Team
Linnea Gandhi
Founder & Academic Partner
Nicole Grabel
Principal, Behavioral Science
Meghann Johnson
Principal, Behavioral Science
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Ashley Wu
Associate
Yumi Perkins
Head of Products
Affiliates
Rachelle Martino
Affiliate
Niraj Swami
Affiliate
Advisors
Caroline Webb
Advisor
Greg Bunch
Advisor
Partner Organizations
When is 1 + 1 > 2? When we join forces with our talented partner organizations! In creative mashups of our expertise, we build our own better and evolve how we build value for our clients.
Start working with us right now
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